Sadly, R&D&Co has ceased trading. We'd like to thank all our clients over the past five years who have allowed us to do such interesting and exciting projects. In particular though, we'd like to thank our designers - Eric Au, Nahim Afzal, Dave Brown, James Harvey, Natalie Bullard, Anthony Smith and Anoushka Jahangiri - for producing such fantastic work for us.

The London Design Festival

All things design

London is the creative capital of the world. The London Design Festival (LDF) celebrates the best of what London offers with an extraordinary mix and breadth of talent.

Umbrella

For two weeks in September every year, the Festival acts as an umbrella organisation to over 200 events across the capital with an audience of over 300,000. With the aim of promoting creativity it attracts designers and business-people alike from home and abroad. Over the first three years of the festival the various events would use the festival branding to a lesser or greater degree which meant that the festival as a whole didn't get the recognition it deserved.

Rigour and creativity

Our work centred around boosting the recognition and equity of the festival as a brand. We started with positioning the festival as ’Celebrating the best creativity in the world’. We looked at the long-term strategy of the festival and how it can remain relevant and credible amongst both its participants and its audiences. Our vision included creating an Annual Award and a Hall of Fame. Sometimes the Festival creates their own marketing materials and sometimes they are an endorsement to others. We created a colour palette, type style and a visual style to be consistent and coherent. The biggest promotion the festival undertakes is publishing the guide which for the first time we made into the big red D which is the festival’s logo. We designed everything from the guide to posters, invitations and the website.

The Big Red D

The festival is now a permanent fixture on the international design calendar. The festival continues to play its part in promoting London as the creative capital which generates £21bn a year to the economy.

What we did

Brand strategy

Brand identity

Tone of voice

Literature

Online branding

Signage

Brand guardians