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Sadly, R&D&Co has ceased trading. We'd like to thank all our clients over the past five years who have allowed us to do such interesting and exciting projects. In particular though, we'd like to thank our designers - Eric Au, Nahim Afzal, Dave Brown, James Harvey, Natalie Bullard, Anthony Smith and Anoushka Jahangiri - for producing such fantastic work for us.

Pearson

Business life

Prentice Hall Life is a new imprint from innovative business book publishers Pearson.

Crossover

Business books are a well defined category and so too are self-help books. With the work-life balance being increasingly blurred, Pearson saw the opportunity to create a new crossover brand that didn't see these two areas as mutually exclusive. The target market were people who want to achieve success in all areas of their life.

Grand designs

To create this space in the market we had to really understand who the target audience are and the aspirations that they have. We defined this as the ’Grand Designs Generation‘, people who believe anything is achievable and that they can do it for themselves. So we put ’Life’ up in lights and created a publishing style that wouldn’t feel out of place on the pages of Wallpaper magazine. With a set of guidelines we set the standard for photography, illustration and typography.

ROI

Editorial Director, Richard Stagg said "With the launch of Prentice Hall Life we set out to launch a line of self-help books that would make an immediate visual impact with readers, booksellers and authors alike. R&D&Co listened to our needs and challenged our expectations us at every stage until we ended up with an identity for the Prentice Hall Life imprint that combined the freshness and originality to stand out, with thoughtful answers to some of the particular commercial and design challenges of the book market. They’re here. They’re working. We’re happy."

What we did

  • Brand strategy
    • Brand identity
      • Tone of voice
        • Literature
          • Brand guardians