Where do web branding experts come to when they need their own brand to be clear, consistent and cohesive?
With offices in London and Frankfurt, Syzygy are Europe's leading internet solution company creating web experiences for clients such as Mercedes-Benz, Commerzbank and Air Miles. Syzygy means alignment of three celestial objects so it was important that their own brand was aligned properly too.
Our brief was to define their core messages and to ensure that their brand works across online, print and presentations. We created tone of voice guidelines, graphic systems and grids along with a graphic device that pulls everything together. Comprehensive in nature and scope the brand also had to work in German.
Syzygy continue to be Europe's leading internet solutions company.