Sadly, R&D&Co has ceased trading. We'd like to thank all our clients over the past five years who have allowed us to do such interesting and exciting projects. In particular though, we'd like to thank our designers - Eric Au, Nahim Afzal, Dave Brown, James Harvey, Natalie Bullard, Anthony Smith and Anoushka Jahangiri - for producing such fantastic work for us.

The Tavistock Institute

Being Tavvy savvy

The Tavistock Institute works to improve the effectiveness of groups and organisations and, as a consequence, people’s lives. It’s been around for a long time. Sixty years in fact. We were brought in to help ensure they’d be around for another sixty.

Leading the way

The projects the institute is asked to do are varied and complex. Instead of shunning this complexity, it actively embraces it and brings to bear on it its considerable talents in research, consultancy and evaluation. The institute helps its clients work with the unexpected, and to develop new and imaginative ways forward. Much of their radical thinking has become conventional wisdom over time.

Rational and emotional

We identified six key beliefs that embodied what The Tavistock Institute (affectionately known as The Tavvy) stands for and the strengths that it brings to its clients. All of the equity for the brand rests with the name so we stripped this back to its bare essentials and through a simple yet strong logotype gave it extra gravitas and resonance. However, we couldn’t deny the complexity that governed many of the projects, how groups and individuals interact and how different disciplines overlap. So we created ‘The Tavistock T’ which is the visual embodiment of everything it does.

Confidence

Phil Swann, The Tavistock’s Director, told us ”Working with R&D&Co was about far more than a new look. It helped us to explore what the institute is as we enter our seventh decade and how we can communicate that to our clients and partners. We are a more confident organisation as a result - a bold organisaton dealing with complex issues, with a brand which reflects that.“

Read Simon Caulkin's article in The Observer

What we did

Research

Brand strategy

Brand identity

Tone of voice

Literature

Internal comms

Online branding

Signage

Brand launch