Sadly, R&D&Co has ceased trading. We'd like to thank all our clients over the past five years who have allowed us to do such interesting and exciting projects. In particular though, we'd like to thank our designers - Eric Au, Nahim Afzal, Dave Brown, James Harvey, Natalie Bullard, Anthony Smith and Anoushka Jahangiri - for producing such fantastic work for us.

Thinc Destini

Don’t think twice

The merger of two highly successful financial services companies offered the dream name for a brand: Thinc Destini

Greater than the sums

The merging of Thinc and Destini created the UK’s first fully integrated financial services company. Offering services from mortgages to wealth management they are able to advise a broad range of clients.

Dream name

With the name intact, we set about defining what the new company was about. Focusing on the customer’s major life changing decisions – buying a house, getting married, having children, sending them to university, looking to retirement – we decided their proposition was about Financial planning for life. This enabled us to incorporate the key messages with brilliant tone of voice which always ended with the strapline.

Top 5

The new company is now a UK top five financial services group and a fully owned subsidary of AXA.

What we did

Brand strategy

Brand identity

Tone of voice