Working together

The Writer writes for business and trains business people to write for themselves. We like their work and work with them a lot. They have a symbiotic relationship with us, always challenging the way that business language is written, always questioning the way that design then communicates those words. It’s a methodology that suits us fine, and one we turned back on them when it came to looking at their identity. How could we best say visually what made them tick intellectually? What would be the platform from which they could express themselves?

All about craft

It’s obvious, we know, but writers write. They sit with a piece of blank paper and they make their mark. It is an important process, and a meaningful one. In a word-processing world, it is a deliberately old-fashioned way of working. That, it seemed clear, was the magic we had to capture. We picked the best materials and printed the old-fashioned way using the metal-type presses of letterpress. The result is sumptuous and, as all good craft should, ever so slightly betrays the method of its manufacture. In a box of 500 letterheads, each feels individual. And, in a way, that’s exactly what The Writer is about. It is humanised.

Getting noticed

The Making an Impression book that we designed for them, has travelled the globe, picking up enthusiastic sponsors and new clients everywhere it goes. And given that the design industry is an important market for the company, and so the D&AD and Design Week Awards recognition for the identity has done no harm either