Sadly, R&D&Co has ceased trading. We'd like to thank all our clients over the past five years who have allowed us to do such interesting and exciting projects. In particular though, we'd like to thank our designers - Eric Au, Nahim Afzal, Dave Brown, James Harvey, Natalie Bullard, Anthony Smith and Anoushka Jahangiri - for producing such fantastic work for us.

Air Products / Skychain

One step ahead

Knowing when the optimum time at which to replenish your chemical or fuel stock so that you never run out but never have too much is a complex, time consuming and costly process. Until now.

Smart innovation

Skychain is a new company created by Air Products, the world’s largest combined gas and chemical company. Built from the rich history of supply chain innovation at Air Products, Skychain’s genius is to create tailored supply chain solutions using the latest wireless technologies, that are practical, proven and deliver an attractive return on investment. One of the delights of having Skychain onboard is that it enables the customer to focus their attention on other parts of their job.

Changing the marketplace

Our brief was to create a new brand that makes people think differently about this end of the industry - one that reflects the advanced technology. Starting with the name, we also created the identity, website and marketing materials. The timeline device we created demonstrates how Skychain is constantly in the background whilst the customer goes about their business.

Long-term relationships

Long-term relationships are important to Air Products and to us. This brand project is part of our long and continuing story of working with Air Products which started in 1997. We have been global brand guardians and have worked on their important Hydrogen fuel technologies projects.

What we did

Brand strategy

Brand identity

Naming

Tone of voice

Literature

Internal comms

Online branding

Brand launch