Our article for Brand Strategy magazine, on how the best brands say the wrong things, has hit the newsstands.
One thing that we've noticed the best brands do is say the thing that you weren't expecting them to say. It's a brilliant way of creating a powerful position in crowded market segments.
See what we mean in the online copy of October's Brand Strategy magazine. (The article is on page 42)


We're very pleased to be included in Russia's wonderful Kak magazine's latest issue on Branding and Corporate Identity…
Read more

Leading the way with hydrogen fuel technology, our long-term client, Air Products, has launched their latest fuelling station with branding by R&D&Co.…
Read more

We've been working with the iconic STA Travel to update their brand. In 80 countries worldwide, with an annual turnover of $1.2bn, you may well have already travelled with them, so you'll know how good they are.…
Read more

We’ve been working to help Hodder launch a new product from their much-loved Teach Yourself titles…
Read more
The 10th edition of The Chambers Dictionary has been nominated for the Prize of Prizes in Germany following its success at the Red Dot Awards.…
Read more