If you can read this poster, you're driving out of Manchester, toward Ashton-under-Lyme. It's probably raining.

With the poster in your rear view mirror, there is the country's largest car auction site on your right, victorian terraces on your left, a dog track up ahead.

Not a lot to go on, but I knew something about what lay beneath. Twenty-five years earlier I'd driven the same road with my dad on the way to a computer fair in the last decaying exhibition halls of Belle Vue.

Belle Vue, in its heyday, was a marvel to rank alongside the Hanging Gardens of Babylon. Rollercoasters, a Zoo, the greatest Speedway venue, theatres that hosted Bassey and Sinatra and The Clash. Boating lakes and fireworks and pleasure gardens and a log flume. All the biggest, and all the best. Blackpool, times ten, right slap bang in the city centre.

It was a lot to go on. 

Our brief from 26 was to mimic Ernest Hemingway's favourite story - "For sale. Wedding dress. Never worn."

He said they were the best six words he'd ever written. We had to find our own six word epic, with only the view from our billeted billboard to go on.

With so much history, Chester and I had to reduce dramatically, and find a similarly compact visual language, taking turns to refine the words and the visuals as we went, and trying to the most important theme. 

Somehow "loss" just seemed appropriate.

We like the result.

You can find out more about the project at the 26 website,